![]() ![]() Unsplash caters to marketing hipsters, Shutterstock to every kind of marketer, designer, creator. Shutterstock covers everything, try Sacher Torte on Shutterstock, then on Unsplash. Search results for “Vienna” – Left: Unsplash, Right: Shutterstock Unsplash images are provided after editing, that is also a difference to Shutterstock and other stock photo sites (which offer more pictures without filters applied). While Shutterstock provides more obvious or ordinary imagery, and also expanded to video, audio, and all sorts of graphics, Unsplash is focusing only on photography. Shutterstock looks cheap in comparison but would offer photographers to make a few bucks a month. I assume lots of photographers who upload their work to Unsplash would never upload their stuff to Shutterstock. Pictures on Unsplash have a specific feel, and the site itself is easy to navigate and use (and allows to download pictures with one click). Most often I do not create the final piece, but use Unsplash images for briefing the designer. Especially as a marketer, working on several social media posts and blog posts each week. I liked it from the beginning, and I still use it multiple times a week. Every marketer on this planet (= inside in my bubble) has heard about or used Unsplash. ![]()
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