![]() In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. ![]() She has worked as a professional hands-on designer for a wide array of notable brands since 2005. ![]() Jessica Deseo is a native southern Californian and Mexican-American designer. Photograph: Mathieu Lévesque (Le Consulat) What a fun an amazing project to work on, well done!ĭESIGN CHALLENGES "Three main challenges were faced by the team while developing the global brand: creating something sufficiently differentiated to catch consumers’ attention, while remaining intelligible enough to truly facilitate the consumer experience and democratic enough to seduce candy lovers regardless of their age and socio-demographic profile."ĭesigned by Caroline Reumont, Phil Malizia The combination of colors, shapes and patterns are done impeccably and showcase a extraordinary execution with carefully placed gold foil along with bold bright colors on the packaging. The idea and concept behind this candy store design truly brings a unique candy experience to anyone entering such an intriguing store. The overall visual proposition is differentiated and flexible enough to allow a fluid evolution over time."Ī design that brings brightness and friendly design. The foundations of the platform take shape with the 5 flavor categories, all represented by playful icons : intense, fruity, calm, decadent and cocktail. "The graphical platform was designed to facilitate the consumer experience by helping them to navigate through the hundreds of flavors. The tasting experience is refined, complex and surprising, while remaining accessible for all." Candyland does exist! " SQUISH is a new retail that expands the boundaries of the candy tasting experience by inviting the consumer to explore beyond the safety of raspberry and cherry. ![]()
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